Millennials and Gen Z are calling out sustainable fashion as a new trend
In this world of fast fashion, we need to adopt what has lately been named slow fashion. It means that your garments stay with you for a lengthier period and you can wear them through time without being out of fashion. This ‘not-so-fast’ pace aka slow fashion can also help customers to take their time and make mindful decisions. This usually helps in increasing sustainability and bringing change among the younger generation. Shoppers, particularly younger ones, have social and environmental issues on their minds. Younger consumers are seriously concerned with social and environmental causes, which many regards as being the defining issues of our time. They increasingly back their beliefs with their shopping habits, favouring brands that are aligned with their values and avoiding those that don’t. Sustainable fashion brands in the fashion industry are also working towards the advancement of the environment and creating a social impact. Brands are making sure that they use organic fabric...